Sunday, February 16, 2014
Banner advertising
Banner advertising can help you in list building. Submit your banner to some banner networks and purchase a rotating banner slot on various sites. Or even just a banner for Posting to all your Social Media Sites will get you alot of exposure.
Linking Social Accounts
What makes social marketing so successful is the ability to
make connections, and the ability to link different mediums
together.
So, linking your website and all these social platforms
together will increase your ability to humanize your brand. This is
where we start the integration process, and in the integration
process is where our brand transforms from a corporate identity
into a humanized identity.
But how can you link your accounts together? Well, I show
you how to do this with Facebook in great detail in my Facebook
Marketing guide.
Still, there are a couple of online tools which can help you
sync and link your social accounts together AND make your entire
brand consistency efforts easier.
What are these
tools?
One is
Postling.com.
Postling allows you
to stay organized, create
content, and most
important... connect with
your customers.
Other Blogs and Forums Creating a Company Blog
Once you have your company’s blog created and established
AND you have your social accounts created, then, it’s time to
participate on other blogs and forums.
Why do this? Well, you are doing two things: joining the
conversation AND establishing yourself as an authority within
your market.
When you guest blog or comment on another blog related to
your industry, then, you are
allowed to leave a link
back to your own website.
The same goes with forums. When you join and participate
in the conversation at forums related to your market... You are
able
to put your own link back to your website
you find.
within your signature area.
The more exposure you can get the better. And these are
social platforms in which you can engage your customer base!
But how do you find blogs and forums related to your niche?
Well, one simple way is to use Google.
Let’s say you’re in the dog training niche. Just do a search
for “dog forum” or “dog training blog” or something like that. You
will get a huge list of different dog blogs and forums.
All you have to do is engage those blogs and forums which
you find.
Using Multimedia Accounts Like Flickr & Youtube
I consider Youtube and Flickr to be multimedia platforms
even though they are social in nature.
Why? Well, because they deal in videos and images only.
Yet, they allow users to connect with each other on the videos
and images they like. Also, Youtube and Flickr have some viral
capabilities, and both can be very powerful platforms.
An example? Remember
SocialMedia.biz? They linked their
Flickr account to their website.
How about Skittles? If
you can recall... They linked
their Youtube account to
their website.
Not only that, but both allow the sharing of videos and
images. This allows your videos or images to take off virally.
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