I’ve recommended eBay before as a great way to test a new product. For a growing number of entrepreneurs, though, eBay is their sole storefront. The beauty of eBay is that it lets you get into e-commerce without having to go through the trouble and expense of setting up an e-commerce site of your own. These seven eBay selling tips will help you get started selling on eBay successfully and get on your way to becoming an eBay PowerSeller.
1. A picture IS worth 1000 words. It’s old-fashioned, but people still like to see things before they buy them. For successful eBay selling, make sure any products you list on eBay are accompanied by professional quality photographs.
2. Do your eBay research. When selling on eBay, before you list a particular product, spend some time researching other similar products on eBay and following the bidding process. This will help you gauge the interest for your product and help you determine how much your product might be worth.
3. Learn all about shipping. Shipping is under the control of the eBay seller, but some methods of shipping are better than others. You want to find the best method of shipping for your product in terms of expense and reliability and then specify that shipping method in your eBay listing. (And don’t forget to include the shipping cost in your shipping information for potential buyers.)
4. Pay as much attention to the writing of your eBay listing as to your picture. For selling on eBay, you need a powerful listing. And the trick to writing a strong eBay listing is to combine search engine friendly phrasing with concrete details about the product in a way that will entice people to bid on your product. Take the time to craft your eBay listing just as you would any ad.
5. Offer a full slate of payment options, including credit cards. The more payment options you, as a seller, offer prospective bidders, the more bidders your product will attract and the more successful your selling on eBay will be.
6. Focus on getting positive feedback first. Feedback really matters when you're selling on eBay. If you have a consistent record of positive feedback, prospective buyers will both bid more often and be willing to pay higher prices. So you may want to hold back on placing higher priced products until you have a successful track record as an eBay seller established.
7. Be business-like. Act professionally, provide the kind of superior customer service that will build your reputation, and make sure that you’re following all the business rules that apply, such as registering your business and properly charging and remitting taxes. Selling on eBay is just like any other business; to become an eBay success, you need to follow the rules and provide the kind of customer satisfaction that will translate into increased eBay sales.
Thursday, February 20, 2014
How to Advertise for your Small Business
Word of mouth is excellent small business advertising but it’s slow, and may be practically non-existent for new businesses. If you want to grow your customer base more quickly, you have to advertise.This collection of small business advertising ideas presents both the tried and true and some you may not have tried yet advertising ideas for your small business to effectively reach your target market and attract new customers.
1.Business cards
Sure, they’re advertising. Every time you hand one out to a prospective client or customer, you’re advertising your small business. But why not take this advertising idea further
2.Joining professional/business organizations.
Every professional or business organization offers exclusive advertising opportunities for their members, ranging from free promotion on the organization’s website through special section newspaper advertising. And being a member can be good small business advertising in itself.
3.Vehicle advertising.
The reason you see so many vehicles emblazoned with advertising is that it works; vehicle advertising is very visible small business advertising. If you’re not ready for custom graphics or a magnet quad sign that sit atop your vehicle, go for a magnetic sign that you can take off when you want.
4.Local website advertising.
More people are spending more time online than ever before. Cover all your small business advertising bases by ensuring that your business is listed on websites providing business information for your local area. Many municipalities, for instance, offer business listings on their sites.
5.Email advertising.
If you already have an in-house mailing list or are able to develop one, email advertising can work for you. I see this advertising idea as more of a way to communicate with current customers than to bring in new ones because of the ever-growing hostility to spam.
6.Cross-promotion.
Joining forces with other businesses can greatly increase your advertising power and your marketing reach. Kare Anderson explains how this advertising idea works and how to jump-start your cross-promotion efforts.
1.Business cards
Sure, they’re advertising. Every time you hand one out to a prospective client or customer, you’re advertising your small business. But why not take this advertising idea further
2.Joining professional/business organizations.
Every professional or business organization offers exclusive advertising opportunities for their members, ranging from free promotion on the organization’s website through special section newspaper advertising. And being a member can be good small business advertising in itself.
3.Vehicle advertising.
The reason you see so many vehicles emblazoned with advertising is that it works; vehicle advertising is very visible small business advertising. If you’re not ready for custom graphics or a magnet quad sign that sit atop your vehicle, go for a magnetic sign that you can take off when you want.
4.Local website advertising.
More people are spending more time online than ever before. Cover all your small business advertising bases by ensuring that your business is listed on websites providing business information for your local area. Many municipalities, for instance, offer business listings on their sites.
5.Email advertising.
If you already have an in-house mailing list or are able to develop one, email advertising can work for you. I see this advertising idea as more of a way to communicate with current customers than to bring in new ones because of the ever-growing hostility to spam.
6.Cross-promotion.
Joining forces with other businesses can greatly increase your advertising power and your marketing reach. Kare Anderson explains how this advertising idea works and how to jump-start your cross-promotion efforts.
Monday, February 17, 2014
Love
Now, this all depends on your definition of love. Most people think that love is a feeling, but I would strongly debate that point. Actually, the concept of “like” is really about feelings. When you say you like someone, you are talking about how you feel. But when you say that you love someone, you are not necessarily talking about how you feel about them. Love is much deeper than a feeling. Love is a commitment we make to people to always treat that person right and honorably. Yes, for those we become especially close to, we will have feelings of love, but I believe it is time for us to re-examine what we mean by love. We must expand our definition of what love means by including the commitment aspect of love. For healthy relationships, we must love everyone. We may not like them based on how we feel about them, but we should love them based on our definition of love above which in turn determines how we should act toward them; that is, treat them right and honorably. This is the basis of all healthy relationships.
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