How To Make Networking Work

To be part of a successful network, it’s important to follow a few basic rules.

• Don’t wait until you desperately need a network to begin developing one (for example, looking for a new job). Networks are based on trust, respect, and personal chemistry — that doesn’t happen overnight.
• Join a social network or an industry or professional association to add structure to your professional relationships while expanding your network.
• Know your personal strengths and the strengths of each member of your network. This information will come in very handy in helping others. (For example, who understands technology? Who knows something about buying a car? Who knows the inside scoop about applying to college? Who knows the most about New York City nightlife? Who has friends in high places? Who can comment on a resume? Who can advise on interviewing skills?) This will enable you to identify the best person in your network to help a friend.
• If you join a group (such as a trade association), get involved rather than sitting on the sidelines. You receive only as much as you are willing to give.
• Group get-togethers are not substitutes for one-on-one meetings. Large gatherings tend to have “fixed agendas,” making it difficult for members to open up personally. Furthermore, a few members may dominate discussions in large groups.
• Networks expand and contract. Keep in touch with members of your network on a regular basis or you’ll drift apart. (Birthday and holiday greetings, or congratulatory notes, require only a few minutes of your time and will be remembered.)
• Networking offers unbelievable potential. For example, in today’s tough job market, what do you think would be more effective — blindly responding to available positions by sending out hundreds of resumes or getting an informal introduction from a colleague in your network? Take the time to nurture your network. It can change your life!