Sunday, September 22, 2013

How to Create A Product To sell

Here’s a minute-by-minute timeline of what you can expect by using this process:
  • 0:01 – Obtain a frosty beverage of choice, a paper and pen, and grab something to record your voice with. Get comfortable.
  • 0:02 - Think about the question you’re going to answer. Don’t overthink this, just think of a commonly asked question that you’re the expert about. Here’s an example: “How do I get started <in whatever you do>?”
  • 0:05 - Start the recorder and talk for 20 minutes. Sketch out a mind map or an outline as you’re talking if it helps.
  • 0:25 – Finish up that beverage. Grab another.
  • 0:26 - Listen to the recording again, but this time turn what you’re saying into a more robust outline of bullet points that you can use as a reference for delivering this talk a second time.
  • 1:00 - Take that outline and turn it into one or more simple worksheets or checklists in Word or PowerPoint or whatever you use. This is crazy easy, because all you need to do is ask leading questions that support the bullet points you just wrote down. Power through these – again, don’t overthink it. There are sample worksheets included at the end of this module in case you want to see examples of how to do this.
  • 2:30 - Grab another beverage. You deserve it.
  • 2:31 - Re-record the 20-minute audio, this time using your reference sheet to help you run through it more confidently. Again, pretend you’re just hanging out with someone, be casual, and force yourself to get it in one take (just as you would a normal conversation).
  • 3:00 - Turn your worksheets into PDFs, grab the MP3 of your recording and package it all up into a zip file. (If you have no idea what I’m talking about, St. Google of The Endless Info-stream will to show you how to do this).
  • 3:30 - Set up an account at and upload your file.
  • 4:00 - Write up a blog post giving the details of what’s covered in your mini-product (use your bulleted reference sheet as an idea guide) and include the e-junkie link. Don’t overthink this for such a simple offering – just tell them what they’ll get and where to get it. Short. Sweet. Done.
  • 4:30 – Publish the blog post, then send an email to your list with the same text that was in the post, and hop on Twitter/Facebook/Whatever to announce your new product.
  • 5:00 - Beverage. Have another. You’ve earned it.
Big products do take a lot of time, but little products don’t. And the more you dabble with little products, the easier it gets to make the big ones (and the more your audience becomes used to buying value-packed stuff from you).