Word of mouth is excellent small business advertising but it’s slow, and may be practically non-existent for new businesses. If you want to grow your customer base more quickly, you have to advertise.This collection of small business advertising ideas presents both the tried and true and some you may not have tried yet advertising ideas for your small business to effectively reach your target market and attract new customers.
1.Business cards
Sure, they’re advertising. Every time you hand one out to a prospective client or customer, you’re advertising your small business. But why not take this advertising idea further
2.Joining professional/business organizations.
Every professional or business organization offers exclusive advertising opportunities for their members, ranging from free promotion on the organization’s website through special section newspaper advertising. And being a member can be good small business advertising in itself.
3.Vehicle advertising.
The reason you see so many vehicles emblazoned with advertising is that it works; vehicle advertising is very visible small business advertising. If you’re not ready for custom graphics or a magnet quad sign that sit atop your vehicle, go for a magnetic sign that you can take off when you want.
4.Local website advertising.
More people are spending more time online than ever before. Cover all your small business advertising bases by ensuring that your business is listed on websites providing business information for your local area. Many municipalities, for instance, offer business listings on their sites.
5.Email advertising.
If you already have an in-house mailing list or are able to develop one, email advertising can work for you. I see this advertising idea as more of a way to communicate with current customers than to bring in new ones because of the ever-growing hostility to spam.
6.Cross-promotion.
Joining forces with other businesses can greatly increase your advertising power and your marketing reach. Kare Anderson explains how this advertising idea works and how to jump-start your cross-promotion efforts.
Thursday, February 20, 2014
Monday, February 17, 2014
Love
Now, this all depends on your definition of love. Most people think that love is a feeling, but I would strongly debate that point. Actually, the concept of “like” is really about feelings. When you say you like someone, you are talking about how you feel. But when you say that you love someone, you are not necessarily talking about how you feel about them. Love is much deeper than a feeling. Love is a commitment we make to people to always treat that person right and honorably. Yes, for those we become especially close to, we will have feelings of love, but I believe it is time for us to re-examine what we mean by love. We must expand our definition of what love means by including the commitment aspect of love. For healthy relationships, we must love everyone. We may not like them based on how we feel about them, but we should love them based on our definition of love above which in turn determines how we should act toward them; that is, treat them right and honorably. This is the basis of all healthy relationships.
Relationships
All good relationships have some element of fun. Now, that doesn’t necessarily mean loud, raucous fun, though that is appropriate for some relationships. But even in business relationships there should be some fun. It should be fun to do business with those who you are going to have a long-term business relationship with. Fun brings enjoyment to the relationship and that is important. I think that oftentimes this key element can be easily forgotten or neglected in our family and spousal relationships. The fun things we did initially in a new relationship after a while can be taken for granted or simply fall by the wayside and we stop creating the fun and joy. So remember to consciously craft fun situations and moments, for these are the glue that hold our memories together and make our lives sweet. There are so many key ingredients to making and maintaining great, long-lasting relationships. Each of the eight components we discussed brings unique dynamics and rewards to your relationships. Let’s begin to focus on improving our relationships in these areas and see what miracles occur!
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