I consider Youtube and Flickr to be multimedia platforms
even though they are social in nature.
Why? Well, because they deal in videos and images only.
Yet, they allow users to connect with each other on the videos
and images they like. Also, Youtube and Flickr have some viral
capabilities, and both can be very powerful platforms.
An example? Remember
SocialMedia.biz? They linked their
Flickr account to their website.
How about Skittles? If
you can recall... They linked
their Youtube account to
their website.
Not only that, but both allow the sharing of videos and
images. This allows your videos or images to take off virally.
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