Nothing is worse than building a house and letting it
deteriorate due to neglect!
A house can be a wonderful place. A place where you can
raise a family, and grow old in. Or, a house can be a death trap
with a moldy and rotten foundation.
The idea with Brand Consistency is to provide housekeeping
services to your different social accounts and to your company’s
All you have to do is be active in participating in the
conversation, and to make sure that the links you provide are
You wouldn’t want to create a Youtube video, and forget to
link it back to your website... Would you? I mean, what if that
video went viral and got over 100,000 views...? That would be a
Sure they got to know the brand a little, but you never
linked that video to your to your website. It would be a lost
Brand consistency makes sure that this does not happen,
and that you stay active in engaging your customer base.